NFL Social Media Fan Engagement Index

Our NFL Social Media Fan Engagement Index is an interactive table of leading indicators measuring levels of engagement and loyalty among NFL franchises. This is not just a measure of engagement rate – we take our research steps further. For our index we used data points gleaned from franchise values, revenues, income, ticket prices, attendance, and social media channels. Our sources include Forbes, ESPN, Ticket Prices, Facebook, Twitter, Google+, Instagram and Pinterest.

You can click on any of the column headings to sort the data in ascending or descending order by team to give you a ranking by indicator. The last column heading is the actual NFL Social Media Fan Engagement Index rate. This number gives an actual (and somewhat predictable) level of engagement by the fans to the NFL teams. The lower the score the more engaged, and loyal, the fan base is. Totals for all 32 teams are at the bottom of the table. The median, or par score, for the NFL is 13. Remember, lower scores equal more engagement. Our current table represents data as recent as July 20, 2013.